In the face of the ever-changing international freight forwarding market, China's international freight forwarding companies can no longer stick to the rules, keep the old business, and only do a single business of pure agents, but should recognize the changing situation, adjust the business model, and strive to adapt to the market. To meet the requirements of different customers, on the basis of traditional freight forwarding business, expand the business scope, innovate development models, improve service capabilities and service quality, and create conditions to provide customers with value-added services and other more, better and more Competitive advantage of the service in order to seek their own survival, development and win in the new market conditions.

For freight forwarders to enhance their competitive advantages, the key factors mainly include the following eight aspects:

1. Increase direct customers

Increase direct customers, especially with key customers to establish direct relationships. Determining and establishing your own customer group is the premise of the freight forwarder's business, and the number of direct customers is the key. Only with more direct customers can we ensure higher profit margins, maintain customer control and business continuity. At the same time, in order to further develop the relationship with customers and effectively cultivate loyal customers in the market, especially the customers who can bring profits, we must strive to retain them.

2. Acquiring overseas customers

Go out and pick up the goods of overseas buyer customers. At present, the goods exported by FOB account for 80% of the total export goods in China, and a pattern has been formed in which overseas customers designate freight forwarders to provide services for them. Who is represented in the country, the right of choice and control is entirely up to the foreign buyer. In this way, if domestic freight forwarders want to find business, they must establish contact with overseas buyers and act as the designated freight forwarders of overseas buyers in China.

3. Control the carrier

Be in control of the carrier. Only in this way can the freight forwarder's customers get more favorable rates from the carrier, and ensure that the freight forwarder's customers' goods can get sufficient space when the capacity is tight, and they will not be rejected or rejected.

4. Utilize the resources at hand

Make the most of the resources you already control. Relying on the key assets under its control, it provides customers with comprehensive freight forwarding services, such as inland waterway terminals, inland river liners, bonded warehouses, container terminals, containers, etc., so as to achieve the purpose of "locking in" customers.

5. Maintain good relations with government departments

It should establish and maintain close and good relations with relevant government departments and units, such as customs, commodity inspection, port bureaus, etc., to help freight forwarding customers to speed up the customs clearance of port goods and go through other procedures in a timely manner, reflecting the ability and efficiency of freight forwarding enterprises. .

6. Overseas management ability

Strengthen overseas operation and management capabilities. Manage the operations of overseas carriers and agents to ensure door-to-door service quality at the origin and destination.

7. Provide value-added services

Solutions to provide customers with the best value-added services. Freight forwarding companies provide a package of services for customers, especially for domestic CIF export customers. They should try to get more service links. On the one hand, it is convenient for customers. On the other hand, freight forwarders can obtain higher service fees and increase income sources. stable customers.

Eight, using project management to enhance market competition

The freight forwarder adopts the project management method to enhance the competitiveness of the market. Through the implementation of project management, some relevant personnel are temporarily transferred to the same organization to form a matrix operation team with the same goals and work directly to customers, effectively overcoming the shortcomings of the traditional operation mode, and at the same time achieving training, training and improvement of freight forwarders. The quality of the general personnel of the enterprise can also improve the scientific management level of the management personnel.

Practice has proved that the use of project management is a good method and approach to enhance the traditional freight forwarding business and enhance the competitiveness of traditional freight forwarding.